Despite their low species density, hyenas are both unique and vital components of most African and some Asian ecosystems. Although there are only 4 species, they tend to clash with the interests of humans to a greater extent than many other mammals and one of the biggest obstacles facing those committed to the conservation of this species is the negative feelings that many people have towards hyenas. This action plan sets out to address some of the problems facing this species of animal, particularly the issue of public perception and awareness, and provides guidelines to rectify this situation.