Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

  • Feature:

    • ☛ Wiley

  • Binding: Paperback
  • Brand: Wiley
  • Product Group: Book
  • Product Type Name: ABIS_BOOK
  • Manufacturer: Wiley
  • Part Number: illustrations
  • Edition: 9