The Urban Image of Augustan Rome examines the idea and experience of the ancient city at a critical moment, when Rome became an Imperial capital. Lacking dignity, unity, and a clear image during the Republic, the urban image of Rome became focused under the control of Augustus, who transformed the city physically and conceptually. This book explores for the first time the motives for urban intervention, methods for implementation and the socio-political context of the Augustan period, as well as broader design issues such as formal urban strategies and definitions of urban imagery.